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Green Furniture

Green furniture features a low carbon footprint. That means its impact on the Earth's environment is relatively low compared to other similar products. Businesses are now recognizing how powerful the term green is to today's consumer.

Academics aren't surprised by how consumers are reacting to marketing terms like green furniture. They point out that green reminds people of nature. This connection may seem obvious, but given today's economic hard times and war torn political atmosphere anything that reminds the consumer of the calming effect of nature as a positive impact.

Of course, biologists point out that the connection is also literal. If fewer timber trees are knocked down to make furniture, then more plants transform carbon dioxide back into harmless gases. And anthropologists and economists are quick to acknowledge how the word green in the phrase green furniture is a clever pun on both nature and the dollar; thus we now hear the phrase "Go green to save green."

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