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Contemporary Furniture

In New England one company has a unique take on selling contemporary furniture. Jordan’s Furniture has marketed itself as a place to take the whole family for fun while you shop. Since they are selling primarily to families they turned shopping from a chore into a pleasant adventure.

Jordan's contemporary furniture showrooms are surrounded by coffee stores and ice cream stores. This way mom can play with the kids while dad shops. The larger stores even have IMAX theaters so the whole family can enjoy themselves while shopping.

Jordan's contemporary furniture can be more expensive than the discount stores' furniture. However, having low-pressure salespeople and a fun environment more than makes up for the premium prices. Since its inception Jordan’s Furniture has continued to expand and grow and is now even a major sponsor of the Boston Red Sox.

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